Apple Acquires Artificial Intelligence Company Perceptio

What is this?

Perceptio makes software that enables the function of complex artificial intelligence on smart phones without the need to large amounts of data in the cloud. It also specialises in AI software that determines images using deep learning rather than having delve through reams of information.

Bloomberg reports that, “Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans.”

 

Why is this important?

This is very important when it comes to Apples privacy policies and its desire to minimise the invasion of privacy for its users. It has been rumoured that Perceptio will play a very significant part on Siri’s upgrading.

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